Stop paying for clicks
that don't convert.

Most businesses waste 40–60% of their ad budget on the wrong keywords, wrong audiences, and wrong landing pages. We build campaigns that bring in qualified leads — not just traffic.

Google Ads
Facebook & Instagram
LinkedIn Ads
Live Campaign · Google Search Active
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Ad Rank: 9.1 · Pos. #1 ✓
247
Clicks Today
8.4%
Click-Through Rate
$18.40
Cost Per Lead
40%
Average wasted ad spend we recover in the first 30 days
3.2x
Average return on ad spend across client campaigns
14d
Average time from kickoff to live, optimized campaigns
0%
Management fee based on spend — flat rate, no surprises
How the Auction Works

You're not just bidding money.
You're bidding quality.

Google doesn't give position #1 to the highest bidder — it rewards ads that are most relevant and useful. This is why strategy beats budget every time.

Live Ad Auction
hvac repair columbus ohio
Simulated · Updates Every 4s
Advertiser
Max Bid
Quality Score
Ad Rank
Position
Your Campaign Managed by FV
Optimized landing page · Strong relevance
$4.20
9/10
37.8
#1
Competitor A
Generic landing page · Moderate relevance
$6.50
6/10
39.0
#2
Competitor B
Homepage as landing page · Low relevance
$8.00
4/10
32.0
#3
Competitor C
No ad extensions · Weak copy
$5.10
5/10
25.5
#4
Ad Rank = Max Bid × Quality Score × Expected Impact Your ad wins position #1 spending $4.20 — while Competitor B wastes $8.00 for position #3
What's Included

Full campaign management,
start to finish

We handle every part of your paid ad campaigns — research, build, launch, and ongoing optimization — every month.

🔍

Keyword Research & Strategy

We identify the exact terms your customers use when they're ready to buy — and the terms that waste money — before we spend a single dollar.

🎯

Audience Targeting

Demographics, location radius, device, time-of-day, income level, and behavioral signals — your ads reach the right person at the right moment.

✍️

Ad Copy & Creative

Every headline, description, and call-to-action is written and tested for maximum click-through rate and conversion — not just impressions.

🏠

Landing Page Optimization

Sending paid traffic to your homepage is one of the biggest money-wasters in PPC. We build or optimize dedicated landing pages that convert.

📊

Bid Management & Optimization

We monitor bids daily — adjusting by keyword, time, device, and location — to squeeze maximum results from every dollar you spend.

📈

Monthly Reporting

Plain-English reports every month — clicks, conversions, cost per lead, and what we're changing next. No jargon, no fluff, just results.

Where Your Budget Disappears

Most PPC accounts are
bleeding money quietly.

When we audit a new account, we almost always find the same problems — all of them preventable, all of them expensive.

🔥
Broad match keywords burning budget
Ads showing for irrelevant searches like "HVAC jobs" or "DIY air filter" — clicks that will never become customers.
🏠
Traffic sent to the homepage
A homepage has no single message and no single CTA. Paid traffic sent there converts at 1–2% when a landing page converts at 8–15%.
📍
Wrong location targeting
Ads showing in areas you don't serve, or missing high-value zip codes in your service area because targeting was set up in 10 minutes.
Running ads at the wrong hours
Paying full price for midnight clicks when no one answers — or missing the 7am window when homeowners search before work.
What We Fix First

A free audit finds the leaks.
We plug them immediately.

In the first 30 days we audit your existing account (or build one from scratch), identify every dollar being wasted, and restructure around what actually converts.

Negative keyword list built immediately
Every irrelevant search term blocked before we spend another dollar on it. Usually recovers 20–40% of wasted budget in week one.
Dedicated landing pages built or optimized
One clear message, one clear CTA, matched to the exact ad the visitor clicked. Conversion rates typically double within 60 days.
Location and schedule tightened
Ads running only in your service area, only at hours that convert — so your budget goes to the people most likely to book.
Conversion tracking installed correctly
Most accounts track clicks, not leads. We set up call tracking, form submissions, and booking confirmations so we optimize for actual revenue.
3.2x
Average return on ad spend across active client campaigns
40%
Average wasted spend recovered in the first 30 days
-52%
Average reduction in cost per lead after 90 days of optimization
8.4%
Average click-through rate — vs. 2–3% industry average
Flat
Rate management — we never take a percentage of your ad spend. What you pay us is the same whether your budget is $500 or $5,000 per month.
Real Results

Less spend. More leads. Every time.

We were spending $2,000 a month on Google Ads and getting maybe 4 or 5 leads. Within two months of Funnel Vitality taking over, we were getting 18–22 leads on the same budget. They found out we were bidding on keywords like "HVAC school" and sending everyone to our homepage. Once they fixed that, everything changed.

RL
Ryan L.
Owner, Liberty HVAC & Plumbing — Phoenix, AZ
The Right Context for Paid Ads

Ad management only works
when the whole system is built around it.

Running paid ads in isolation — without a converting website, without automated follow-up, without reputation signals — is like filling a leaky bucket. You'll spend money and wonder why the phone isn't ringing.

That's why our full ad management is part of the VIP System — because that's the only context where every piece is in place before we spend your first dollar. Your site converts. Your follow-up fires instantly. Your reviews build trust. Then we turn on the ads.

If you're already running ads and want us to take over management as a standalone service, let's talk. We'll audit your current account first and tell you exactly what we'd change.

Get a Free Ad Account Audit
Fully Managed Ads
The VIP System
$1,497/mo · Ads budget billed separately to Google or Meta
Google Search & Display campaign setup and ongoing management
Facebook and Instagram ad campaigns — creative, targeting, and optimization
Dedicated landing pages built to convert paid traffic — not your homepage
Call tracking and conversion setup — every lead traced back to the ad that drove it
Daily bid management and weekly performance checks
Your website, CRM, automations, social media, and ads — all managed together
+
Already on a lower plan and want to add ad management? Let's talk about a custom add-on.
Our management fee is flat-rate. It never changes based on what you spend — so our incentive is always to get you better results, not bigger budgets.

Find out exactly where
your ad budget is going to waste.

A free audit takes 20 minutes. We'll show you exactly what's costing you leads — and what we'd do differently starting week one.